In today’s online marketing stratosphere, content writing has become a key player in the success or failure of your business. Without high-quality, useful content featured across your website, social media platforms and email marketing campaigns, you cannot expect to maintain a successful business and attract a heavy volume of clients.
To create useful content, your content needs to:
· Share unique insights into an industry or area of research
· Be an industry expert in the area you are writing about
· Be well written with exceptional spelling, grammar and punctuation
· Include original images and/or videos
To generate a solid readership of followers who return to your site time and time again, you need to be able to share unique and interesting insights into the topic or industry you are discussing. You also need to show that you are passionate about that topic and that you are enthusiastic about sharing your knowledge with your readers. This enthusiasm and passion will radiate off the page and your readers will detect this, thus encouraging them to return for more.
Furthermore, there is no room for spelling, grammar or punctuation mistakes. In today’s era where in-depth dictionaries, thesauruses and other resources are available directly at our fingertips, there are simply no excuses for making mistakes of this kind. People want to read well-written content that is free of mistakes. In addition, search engines will acknowledge your content as well written and will categorise your website accordingly.
Improving the Visibility of your Posts
All written, paragraphed content should be broken up with subheadings and, where possible, bullet points or numbering systems. You should also include at least one image as images really do help to engage readers for longer. Original photos are more preferable but there are plenty of online resources if you can’t take your own shots.
Different Ways to Appeal to your Readers
There are many different ways to appeal to your readers. For instance, you could create How-To Guides, Top 10 Guides, video guides, picture guides or plain text broken into sizeable, digestible paragraphs. You could also incorporate a table that breaks down all of your information into a visual style.
Another way to appeal to readers is to provide an audio version of the written blog, for those that do not have the time (or patience!) to read written text. This is something that we at 8 Ways Media have recently begun to incorporate into our blog articles and it has truly proven to be a success.
Finally, make sure that every piece of content you create is better than what you could possibly find elsewhere on the internet. Does it have more in-depth, interesting information? Is it written in a more interesting style? Will readers enjoy it and want to share it? These are all factors to consider before pressing the Publish button.
About 8 Ways Media
8 Ways Media is an internationally recognised branding and web design agency offering 8 main services including web development, online marketing, offline marketing and more. This Swiss Media design agency has provided web design and branding services for a wide array of businesses and continues to inspire and influence countless businesses from across the globe.
Contact us today to learn more about our services or visit our services page to learn more.
Related articles.
